Olympic Soccer Predictions Update

Before the Olympic soccer tournaments began I made predictions of who I thought would medal.

Men’s Olympics (picks made on July 24, 2012):

Gold: Spain

Silver: Uruguay

Bronze: Brazil

Women’s Olympics (picks made on July 24, 2012):

Gold: USA

Silver: Japan

Bronze: Brazil

Each women and men’s team has each played two matches and have one more game in the group stage to go. Right now my picks for the women’s tournament are on track, but my pick for the men’s competition is all wrong.

My gold medal pick Spain is out of medal contention after a pair of 1-0 losses to Japan and Honduras. Even though it’s an U-23 tournament this is a huge surprise. Spain won Euro U-21 in 2011 and Euro U-19 earlier this month. They brought their stacked youth squad to the Olympics and included senior national team players in Jordi Alba, Javi Martinez and Juan Mata.

My silver medal pick Uruguay beat U.A.E. 2-1 and lost to Senegal 2-0. Senegal played the last hour of the match a man down, but held experienced strikers Luis Suarez and Edison Cavani off the scoresheet. Uruguay must beat Great Britain in Cardiff on Wednesday to advance to the quarterfinals.

The men’s Brazil team defeated Egypt and Belarus and clinched a spot in the quarterfinals.

On the women’s side, the USA, Japan and Brazil will be in the quarterfinals. For each team the last group match is significant for seeding.



NBC Can Do Whatever they Want, For Now

The biggest Olympic story of the weekend in United States didn’t have to do with competition. The fuss was about NBC not showing prime events live on any of their TV networks.

The United States was one of the only countries in the world that didn’t show the Opening Ceremony on Friday. The ceremony began at 9 pm London time, which is 4 pm eastern time. NBC showed the tape delayed ceremony at 8 pm eastern, which drew some criticism.

Then there was the moment on Saturday afternoon when people started to realize that NBC wasn’t going to show the men’s 400 meter individual medley. This event was promoted heavily and was going to be the first event where Americans Michael Phelps and Ryan Lochte competed against each other. The 400 IM was at 7:30 pm London time and NBC elected to show the race in their primetime coverage.

Twitter and the social media world blew up in anger about NBC showing swimming events on tape delay hours after the races took place. It’s a fair complaint in the 21st century, but NBC can get away with tape delay for a few more Olympics.

NBC must get credit for the over 5,500 hours of competition they are showing on their platforms. NBC, NBC Sports Network, MSNBC, Bravo, CNBC and Telemundo (spanish) are part of the USA Olympic coverage. There is also a channel dedicated to basketball and another for soccer. In addition, every event is shown live and on-demand on nbcolympics.com. NBC has spent over a billion dollars for the broadcasting rights of the 2012 Olympics.

With events online, NBC has the right to show what they want in primetime when the price for advertisements and commercials are higher. NBC’s primetime target audience is an older generation that aren’t addicted to Twitter and can stay off the internet long enough to not have the Olympic results spoiled. This target audience is also interested about the unlikely journeys of Olympic athletes. That’s why John McEnroe, Ryan Seacrest and others have been brought in to interview American athletes about their background story.

With the amount of money spent, NBC’s decision can be justified for now.

However, NBC might need to change their way as Twitter gets even more popular. As the young generation becomes older and becomes NBC’s new “target audience”, taped delay events won’t cut it. The beauty of Twitter is getting news instantly and NBC (or whoever owns future Olympic rights) will soon have to show swimming, gymnastics and track & field live.

The “Peacock Network” owns the Olympic rights through 2020. After that other networks may challenge NBC and promising live events could be a key part of an Olympic TV package.